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Privacy Notice

Primo Padel Club Limited. Current as of February 2026, incorporating DUAA reforms effective 5 February 2026.

Who is responsible for your data?

This Privacy Notice applies to the personal data that Primo Padel Club collects and uses. References to “Primo Padel Club”, “we”, “us” or “our” mean Primo Padel Club Ltd, a company registered in England and Wales with registration number 16329286 and registered office at Riseley House, 4 New Road, Rochester, ME1 1BD, and its subsidiaries (if any).
We determine the purposes and means of processing your personal data and are therefore the “data controller” under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 (as amended), the Data (Use and Access) Act 2025 (DUAA), the Privacy and Electronic Communications Regulations 2003 (PECR, as amended), and any other applicable UK data protection legislation.

Categories of data we collect

We may collect and process the following categories of personal data about you:
  • Your title, name, surname, contact details (email and/or telephone number), date of birth, postal address, and photograph.
  • Details of the company you work for or represent (where relevant, e.g., corporate memberships, events, bookings, or supplier contacts).
  • Information about your health or medical conditions (e.g., via health questionnaires or declarations for padel play, gym sessions, Reformer Pilates in our Reform & Wellness Studio, recovery suite use including cryo chamber, ice baths, sauna, or physio treatments in our private rooms).
  • Bank/payment card details and transaction information (memberships, court/class/treatment bookings, pro shop, bar & lounge).
  • Membership details (type, status, corporate discounts, renewals, cancellations).
  • Preferences and interests (preferred exercise types, padel skill level, wellness goals, or reformer/gym/recovery preferences).
  • CCTV and thermal imaging footage (Beckton site; public areas only, no changing rooms).
  • Communications with us (emails, calls, letters, social messages directed to us, face-to-face interactions).
  • Feedback, survey responses, and posts on social media.
  • Website/app usage data (pages visited, navigation patterns, booking history).
  • Video/images of your movements with your explicit permission (e.g., coaching analysis in padel, reformer sessions, or physio assessments).

Special categories of personal data

We may process special category data (e.g., health information from questionnaires, injury details, or medical declarations required for safe participation in padel, gym training, Studio classes, physio treatments, or recovery services like cryo chamber, ice baths, and sauna). We only process this where:
  • You have given explicit consent;
  • It is necessary to protect your vital interests (e.g., in emergencies);
  • You have made it public; or
  • It is otherwise permitted under UK GDPR Article 9 (as amended by DUAA).
If you do not provide consent or allow processing of such data where required for safety/compliance, we may be unable to provide certain services (e.g., full access to the recovery suite, physio treatments, Reform & Wellness Studio, or gym participation).

How and why we use your personal data

To fulfil our contract and provide services

Membership, bookings, or service requests create a contract. We process data to issue access (membership/app logins), verify identity, manage bookings (courts, reformer classes, physio, recovery sessions, events), tailor coaching/treatments/programs, and comply with health/safety/insurance requirements.

To communicate and manage our relationship

We contact you for administrative/operational reasons (booking confirmations, pricing changes, unplanned closures, post-session follow-ups, feedback requests) via email, SMS, phone, or post. These are not marketing and continue even if you opt out of marketing.

To personalise and improve your experience

We analyse usage (court bookings, Studio/gym/recovery attendance, website behaviour) to tailor recommendations, content, or offers. We may post anonymised or consented photos/videos from events, classes, or achievements on social media.

News, offers, and marketing (where permitted)

We may send club news, member-exclusive offers (recovery packages, reformer bundles), or re-join incentives (up to 24 months post-membership end). Opt out at signup, via your member account, by unsubscribing in emails, replying STOP/UNSUBSCRIBE to texts, or contacting us. Non-customers are only contacted with prior consent (except direct responses to queries).

Business improvement, administration, and legal compliance

Accounting, billing, audits, security, statistical analysis, system maintenance, supplier ordering, and legal obligations (tax retention, health/safety records for treatments).

CCTV & thermal imaging

Installed in public areas (not changing rooms) for security and safety. Footage stored securely for a maximum of 2 months.

Sharing your personal data

We may share data with:
  • Group companies (if applicable).
  • Third parties in a business sale/acquisition.Third parties in a business sale/acquisition.
  • Payment providers (banks/card companies).
  • Employers/corporate scheme providers (for invoicing/discounts).
  • Mailing/survey/IT support/booking platform providers.
  • Credit control (for overdue payments, with notice).
  • Social media platforms (hashed data for audiences).
  • Pro shop/till/booking systems.
We require third parties to protect data appropriately. We may disclose data if required by law.

International transfers

Some service providers (apps, booking systems, cloud storage) are outside the UK/EEA. Transfers comply with UK GDPR Chapter V (as amended by DUAA), using adequacy decisions, appropriate safeguards (standard contractual clauses or international data transfer agreements), or other permitted mechanisms. We apply the “not materially lower” data protection test (introduced by DUAA, effective 5 February 2026) when assessing third-country protections.

Security of your personal data

We implement appropriate technical and organisational measures to protect against unauthorised processing, loss, or damage.

Cookies

We use cookies on our website/app for functionality, performance, analytics, and marketing. Strictly necessary cookies are essential; others require consent via our cookie banner/tool. Disabling may affect your experience. For more, see ICO guidance at ico.org.uk/for-the-public/online/cookies. Third-party links in our communications are not our responsibility.

Retention period

We keep data only as long as necessary for the purposes (or longer if required by law, e.g., tax/contract records or health/safety obligations for treatments). You can request deletion (subject to exceptions).

Your rights

Under UK GDPR (as amended by DUAA):
  • Access your data and processing details.
  • Rectification (correct inaccurate/incomplete data).
  • Erasure (in certain cases).
  • Restriction of processing.
  • Object to processing (including direct marketing).
  • Data portability.
To exercise rights or complain, contact our Data Privacy Manager at info@primopadelclub.co.uk or write to Primo Padel Club Ltd, Unit 6, Beckton Retail Park, Alpine Way, Beckton, E6 6LA. We aim to resolve concerns; if not, contact the ICO at ico.org.uk/global/contact-us.

Updates to this Privacy Notice

We may update this Notice to reflect changes in practices or law (including ongoing DUAA implementation). Check our website regularly for the latest version.

Contact us

Questions? Email info@primopadelclub.co.uk (general/data), franchise@primopadelclub.co.uk (franchise), or events@primopadelclub.co.uk (events/corporate), or write to the address above.

This Notice is current as of February 2026 and reflects the latest UK data protection framework, including DUAA reforms effective 5 February 2026.